Does Makeup Actually Change Perception?


Can makeup be a strategic aid in the boardroom? A recent study suggests that, YES, a little makeup might be just the thing you need to redefine how you’re perceived by colleagues in the workplace.

An entire debate is being dubbed “the science of makeup,” and researchers from illustrious institutions such as Harvard University are digging deep into how makeup use (from none to tons) may affect a person’s perception of the women wearing it.

THE SCIENCE OF MAKEUP

Read this sentence and try to finish it: “A suit is to leadership as makeup is to . . .” According to a 2011 study sponsored by Proctor & Gamble and designed by Boston University researchers, the missing word in the sentence is “competence.”

In other words, the strategic use of makeup can make women seem more competent. In the study, which was recognized as a first in its genre, a group of 25 women each wore five different looks ranging from make-up free to heavy makeup. Then subjects were asked to view the photos of these women for a varying range of time and rate their competence.

The results were enlightening. Women who wore professional to glam levels of makeup were rated as more competent.

As we near the busy holiday season, it is important to be prepared for any situation. From snow skiing all day to a fancy dinner party at night, you want to be able to transition with ease, grace and timely beauty, while maintaining or simply enhancing your level of "competency".

So let’s dive into today’s topic; “BEAUTY”, using the “K.I.S.S.” (Keep It Simple Silly) method…. Providing simple solutions to basic problems. Beauty is only skin deep and biohacking Collateral Beauty is an INSIDE OUT process.

In honor of the winter holiday season and after traveling across North America this year, I was inspired to share my “summer glow” beauty tips with you. Enjoy my beginners 7 step guide for beauty queen status in 10 minutes or less.

Featured Cover Model : “Kate the Great

Step 1: PRIMING

Start with a clean, freshly washed face: I recommend the natural True Science Skin Care Regimen to prime your skin for an even fresher and longer lasting look.

Step 2: PREPARATION

As a traveling diva, I cannot always find my favorite top makeup brands, so I sought out some simple staples that allow me to access a “summer glow” wherever I am in the world.

Today’s demo featured items that you can find in any drug store.

Start by placing all of your “Summer Glow” makeup items out on the counter in the recommended order for easy access throughout the tutorial.

Featured in the photo: Organic Cotton Facial Pads, Physician’s Formula CC Foundation Concealer, Summer Glow Bronzer, Brightening Eye Shadow, Organic Mascara, Hydrating Lip stick and gloss.

Step 3: FOUNDATION

In everything in life, it is important to have a solid foundation from which to flourish from. To start laying your beautiful base, dab physicians formula concealer with your ring finger around the heart shaped contours of your face. Finish by smoothing out the dots with your organic facial pad, ensuring all blemishes have been “touched” up by naturally blending them all in.

Step 4: BRONZING

Once your foundation has been blended in, bronzing is the next key to establishing that “summer glow” look for any season. Start with your bronzer and gently brush the bronzing pad on each side so you have a light coating of bronzer on both sides of your brush. With swift, even strokes, start at the base of your cheekbone and brush up toward your outer eye. Apply 2-3 brush strokes on each cheek and then lightly brush the remaining bronzer across your forehead and décolletage to give your skin a subtle shimmer.

Step 5: EYE POP

Establishing a summer glow is enhanced by illuminating your eyes, the feature that speaks volumes. Begin with the lighter pallet and start by applying the shimmering light beige and pink on the eyelid.

Start near your tear ducts on the inner eyelid and brush out over the eyelid both top and bottom toward the outer periorbital exterior areas of your eyes.

Step 6: MASCARA SHINE

The second to last step is to curl your lashes with a lash wand and then apply a light coating of mascara for daytime outings. Depending on your evening function, you may want to apply a darker coat or add some eyeliner and darker shadow.

Tip to keep your mascara clump free: the less oxygen that gets in the mascara tube, the longer it will last and smoother it will be to apply. So, every time you remove the wand from the tube, use that application for one eye before pumping the wand back and forth between air and tube.

Step 7: LUSH LIP LOCK

Seal the deal with a lip plumping stick infused with Vitamins A and E. Make sure you outline your lips and in this case, it is important not to paint outside the lines. The lip plumper will give thin lips an added boost and accentuate medium to fuller lips. A true sign of natural beauty is luscious lips, so finish with a shimmering pink or red gloss over top that will give your whole look a boost of added sparkle.

GO GET IT AFTER IT GORGEOUS: PRESENT YOUR GLOW!!

Voila!! You are now ready to transition from daytime adventurer to evening extraordinaire.

Parting your hair to the side after its been up all day is a simple flip that will add an elegant flair and show off your new look.

Now slip into that gown, pop on the heels and get out and share your beauty with the world!!!

Happy Holidays Friends!!! 💋

Love and light,

Jessica


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